What to do with “carbon neutral” claims now that the ECGT applies
Since 27 September 2026, claiming in EU consumer marketing that a product has a neutral, reduced or positive climate impact because of carbon offsetting is banned.
In REVVDA: Compliance → Offset-Based Claim
Why it matters
- ●"Carbon neutral delivery" or "climate neutral product" based on offsets is now on the EU's list of practices banned in all circumstances.
- ●These claims often sit in delivery banners, footers and checkout pages, not only on product pages.
- ●In the US, the FTC Green Guides require offset claims to be backed by competent and reliable evidence.
How to do it in REVVDA
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01
Find them.
In Compliance, look for claims categorized as Offset-based claim, such as "carbon neutral delivery".
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02
Check where they appear.
Open the claim to see every page it's on, including templates like delivery banners and footers.
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03
Choose what to say instead.
Click Generate fix. Usually the safe options are to remove the neutrality wording or to describe what you actually do, without claiming neutrality.
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04
Get legal sign-off.
Offset wording is a legal call: send the fix for sign-off before it deploys.
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05
Remove it everywhere.
Once approved, REVVDA removes the wording on every page in scope and the next scan confirms it's gone.
Doing it without REVVDA
Search your site, emails and packaging for carbon neutral, climate neutral, CO2 neutral, net zero and similar terms. List where each appears and what it relies on, and review each one with legal.
What you get
No offset-based neutrality claims left on your EU pages, and a signed-off record of what replaced them.
This guide is for information only and is not legal advice. Have your legal counsel validate your claims, especially for the countries you sell in.
Related guides
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