REVVDA.ai
Get Started
← All guides
GUIDE 19 · GREENWASHING COMPLIANCE

How to rewrite “eco-friendly”, “natural” and “sustainable” claims so they comply

A compliant claim is specific and verifiable: it names what is better, by how much, and how you know. If you can't prove it, remove it.

In REVVDA: Compliance → Fix

Why it matters

  • ●Under the ECGT rules, generic claims like "eco-friendly" or "green" are banned unless you can show recognized excellent environmental performance.
  • ●The US FTC Green Guides also warn against unqualified general claims.
  • ●Specific facts, such as a material, a share and a certificate, are more convincing to shoppers and easier for AI to quote.

How to do it in REVVDA

  1. 01

    List the generic claims.

    In Compliance, look at claims categorized as Generic claim or Sustainable · generic.

  2. 02

    Generate a rewrite.

    Open the claim and click Generate fix (or Review fix if one is ready). REVVDA proposes either a specific statement backed by your product data, or removing the claim.

  3. 03

    Check the facts.

    Keep only what you can prove with a document. If no proof exists, removing the wording is the safe choice.

  4. 04

    Send for legal sign-off.

    Click Send for legal sign-off. Under Settings → Approval rules, Legal sign-off on green claims ensures nothing deploys until your legal reviewer approves.

  5. 05

    Deploy and verify.

    Once approved, the change goes live and the next scan updates the claim's status.

Before and after

Before

Eco-friendly packaging

After

Shipping box made from [X]% recycled cardboard. [Certificate or supplier proof]

Before

Natural fibers, kind to the planet

After

100% linen. [Remove the environmental part, or replace it with a specific, proven fact]

Before

Certified eco-responsible.

After

Removed: no certification scheme is named.

Illustrative examples. Use only facts you can document.

Doing it without REVVDA

For every generic claim, ask your sourcing team what the claim is based on. Keep only claims backed by documents, rewrite them as specific facts, and have legal approve each rewrite.

What you get

Claims that say something true and specific, or no claim at all, each one signed off by legal.

This guide is for information only and is not legal advice. Have your legal counsel validate your claims, especially for the countries you sell in.

Related guides

How to audit your website for greenwashing under the EU's ECGT rules →How to back up certification claims on product pages →What to do with “carbon neutral” claims now that the ECGT applies →

Try this on your own site with the Greenwashing add-on, from $749/mo.

See Greenwashing plans →